We make dressing for the everyday dynamic and unapologetically bold. We believe fashion is not only what you wear, but how you wear it. We care about the details – quality, responsibility and innovation by design. We are the leaders of 24/7 style. We are Witchery.
Born out of South Australia in 1970, Witchery’s original design mission was to offer affordable fashion to working women. By the late 1980’s, the brand direction had evolved, taking on a premium and quality-focused fashion territory.
Expanding into David Jones in 2003, our now iconic label saw exponential growth. The longstanding and influential White Shirt Campaign was introduced in 2008 and retail stores went international, launching in New Zealand, as well as South Africa in 2010. This was all before becoming part of something bigger – the Country Road Group, in 2012.
In 2020, Witchery reached a monumental milestone, Celebrating 50 Years of Style. The anniversary was commemorated with a special collection, produced in extremely limited quantities and an unforgettable visual campaign.
Today, Witchery still stands for bold, innovative and quality-led designs. A source of daily style inspiration, dressing women every day sits at the heart of what we do.
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